Navigating by the ads
Wednesday, July 12th, 2006conversation with mother:
mom: you guys don’t provide links to my scottrade anymore
me: huh?
mom: I used to go to yahoo finance and my scottrade was there in the upper right hand corner. it was really convenient. now, i have to type ‘www.scottrade’ to get to my scottrade.
So, it looks like for that one visit, mom got a different ad on the page. i wonder how many people have this use case in their models. does this fall into some category of click-fraud? Does our branded search pay us more if a user clicks on the ad or only based on impressions?
July 12th, 2006 at 11:28 pm
Hahaha, oh man. Someone once told me that a staggering amount of people type URLs (like “www.scottrade.com”) into search boxes to get to sites.
July 13th, 2006 at 1:47 pm
Irina and I were discussing this during the coffee trek. Between this story and countless other stories of your family, are you sure you’re blood-related?
July 13th, 2006 at 2:03 pm
I often wonder the same thing. At times, i like to pretend i was adopted.
Oh, and selfish, yeah my mom does the http://www.blah into search boxes thing, too.
July 13th, 2006 at 2:34 pm
[...] Since family stories seem to be the subject of conversation lately, a new category and another story: [...]
July 16th, 2006 at 9:28 pm
good news - i was just at our quote.yahoo.com homepage and saw that our link to scottrade is back up.
it is tough to type - how many t’s should there be?